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About the campaign
Driver! Are you planning to get on the road? Fasten your seatbelt!
Don't eat or drink alcohol at the wheel. You're driving - so don't text and play with your phone! Remember that not only your safety but also the lives of other road users depend on your responsible driving. So stay focused on the road and DON'T BE WILD! Join us to learn how to stay safe on the road. Test yourself now!Wall of the Wild
Frank Wildfowl, Rose Wildfire, Jack Wildcat - what do they have in common?
They are dangerous road beasts known as Via Ferox Animalis. They can be found all over the globe wreaking havoc on the roads. Characteristic features of those types include short-sightedness, affection for fast driving, ignorance of all sorts of traffic regulations, and a predilection for playing with modern technology at the wheel. If you meet them on the road - stay alert and try to be a good example! Remember - DON’T BE WILD. Otherwise, you too will end up on our Wall of the Wild (below).
FRANK WILDFOWL
The infamous king of the left lane. Nuisance to other motorists - able to cause great harm just by ignoring others. Don't be like Frank Wildfowl. Don’t be wild on the road!
ROSE WILDFIRE
A wild representative of individuals who love multitasking while driving. Can be aggressive at times which is manifested in uncontrolled attacks on people standing in her way. Don't be like Rose Wildfire. Don’t be wild on the road!